For a static HTML website:

Not only do you need a way to get your content into a feed, you also need to add the content to your website. To avoid having to pay a webmaster, or rely on your IT department add the content for you, use a system like PRESSfeed, which combines content management and feed technology. PRESSfeed allows you to add the content to the site instantly and distribute it in a feed. This allows you complete control over your area of content.