Who is reading feeds?

In the beginning it was only the very tech savvy people who were reading feeds. In November of 2004 the Pew Internet and American Life Project survey showed that only 2% of all Americans had a feed reader and were using web feeds.

However in the last year there have been other indications that feeds are gaining popularity fast. Mainstream media sites are providing feeds and report that these subscriptions are booming. The NYTimes.com and USA Today.com report that they see double digit increases in their feed subscriptions month over month. The BBC says their increase is 30% each month. And even the AARP has feeds on their website now.

It's true that the people who are reading feeds are early adopters and influencers. 87% of all influencers using the Internet read RSS feeds. And these are the ones you want to reach.