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Tuesday, January 29, 2008

Where Are Web Feeds Headed?

"The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent." FeedForAll

"With thousands of sites now RSS-enabled and more on the way, RSS has become perhaps the most visible XML success story to date. RSS democratizes news distribution by making everyone a potential news provider. It leverages the Web's most valuable asset, content, and makes displaying high-quality relevant news on your site easy. Soon we'll see RSS portals with user-rated channels, cool RSS site of the day, build your own topic-specific portal, and highly relevant search engines." Web Reference

"Even if it's something as simple as putting press releases in an RSS feed marketers will benefit from early exposure to distributing information via RSS - and receive valuable feedback from key constituents on what types of content they would like to have." Forrester Research July 2005

"The most compelling use of RSS is that it lets users read dozens of websites, all on the same page. The sites can be scanned in seconds rather than having to be laboriously loaded individually." BBC Magazine

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